CATERPILLAR
Walk by most any job site and chances are you'll see a Cat at work. Since 1910, It's these yellow giants that have been hard at work help build the world we live in.
I grew up loving Cats. My son loves Cats. Show me a kid who doesn't yell "Digger" when he sees a Cat on the street and I'll show you a kid that needs glasses.
So when they came to us asking for a new brand platform to help reinvigorate the brand and attract a new customer base overseas, we did more than just say yes. We rolled up our sleeves and got down to work.
"Built for it" was the global platform we launched three months later.
HOW ONE MAN'S WISH CHANGED
THE LIVES OF MILLIONS.
Meet Mr. Brown. One of the most remarkable men you've probably never heard of. He's changed the lives of millions of kids in Africa. And it all started with a book. This is the story of how UPS helped him quite literally deliver on his wish.
The social channels fell in love with Mr. Brown and his story. But then ... we all did.
THE WORLD NEEDS MORE MR. BROWNS IN IT.
Whether it was video content or snackable pieces for social, the story of how UPS was helping Mr. Brown's wish come true was as heartwarming as it was brand building. Proof that doing good is always good for business.