CATERPILLAR
Walk by most any job site and chances are you'll see a Cat at work. Since 1910, It's these yellow giants that have been hard at work help build the world we live in.
I grew up loving Cats. My son loves Cats. Show me a kid who doesn't yell "Digger" when he sees a Cat on the street and I'll show you a kid that needs glasses.
So when they came to us asking for a new brand platform to help reinvigorate the brand and attract a new customer base overseas, we did more than just say yes. We rolled up our sleeves and got down to work.
"Built for it" was the global platform we launched three months later.
THE BEST RUN BUSINESS RUN SAP.
I worked on and helped run SAP for a few years. While a wildly-unknown ERP software company, SAP helps many of the world's well-known companies run better every day. When"the cloud" became all the rage, we developed "The Cloud Built For Business" campaign. I've always loved the art direction. The angular cloud shapes floating behind the headlines. Simply elegant.
LIFE RUNS SAP.
To demonstrate how SAP’s constant pursuit of better helps real companies continue to improve the lives of their customers, we created this campaign that points to everyday things we all rely on but don’t necessarily think much about.