CATERPILLAR
Walk by most any job site and chances are you'll see a Cat at work. Since 1910, It's these yellow giants that have been hard at work help build the world we live in.
I grew up loving Cats. My son loves Cats. Show me a kid who doesn't yell "Digger" when he sees a Cat on the street and I'll show you a kid that needs glasses.
So when they came to us asking for a new brand platform to help reinvigorate the brand and attract a new customer base overseas, we did more than just say yes. We rolled up our sleeves and got down to work.
"Built for it" was the global platform we launched three months later.
MORE ENERGY WITH LESS FOOTPRINT?
WE SEE POSSIBILITIES EVERYWHERE.
We all take energy for granted. It’s just there. Magically powering our lives. But there’s no magic. Energy comes from coal, natural gas, oil, and renewables like solar and wind. And given that nine billion of us will roam the planet by 2040, we’re going to need a lot more of it. Only now, with the realities of climate change upon us, it needs to be cleaner. BP calls this the Dual Challenge. And for their first global brand campaign in almost ten years, it was our brief. Show the world how BP is delivering more energy with less carbon emissions.
