CATERPILLAR
Walk by most any job site and chances are you'll see a Cat at work. Since 1910, It's these yellow giants that have been hard at work help build the world we live in.
I grew up loving Cats. My son loves Cats. Show me a kid who doesn't yell "Digger" when he sees a Cat on the street and I'll show you a kid that needs glasses.
So when they came to us asking for a new brand platform to help reinvigorate the brand and attract a new customer base overseas, we did more than just say yes. We rolled up our sleeves and got down to work.
"Built for it" was the global platform we launched three months later.
GOING BEYOND THE EXPECTED
TO DO THE EXTRAORDINARY.
The Internet. Oh how it's changed business. Faster downloads. Faster uploads. Boatloads of pressure to connect faster. Comcast's gig-speed makes those connections possible by helping businesses go Beyond Fast. To do some pretty amazing stuff. In healthcare. In education. In businesses big and small. But the way "Beyond Fast" was being communicated was all speeds and feeds. Heady stuff. We were asked to give the campaign some heart.
BEYOND THE FLATSCREEN
THERE ARE SO MANY MORE.
Shorter stories are better stories for the gazillions of mobile viewers out there. So we made a few.
BEYOND EVERYDAY TRANSACTIONS THERE ARE HUMAN INTERACTIONS.
This campaign was all about showing the "everyday extraordinary" that Comcast helps businesses offer customers. Like an ATM that's more human than machine after hours.
