CATERPILLAR
Walk by most any job site and chances are you'll see a Cat at work. Since 1910, It's these yellow giants that have been hard at work help build the world we live in.
​
I grew up loving Cats. My son loves Cats. Show me a kid who doesn't yell "Digger" when he sees a Cat on the street and I'll show you a kid that needs glasses.
​
So when they came to us asking for a new brand platform to help reinvigorate the brand and attract a new customer base overseas, we did more than just say yes. We rolled up our sleeves and got down to work.
"Built for it" was the global platform we launched three months later.
​
WE'RE YOUR FRIENDLY
NEIGHBORHOOD PROBLEM SOLVERS.
The UPS Store has over 5,000 locations around the country. There's probably one in your neighborhood. Maybe you've walked by it. Or been in it. Yet, the question remains: What exactly do they do in there? The answer: every "ing" imaginable. Packing, printing, shredding, designing, returning, and so on. The list is so long you might grow old and gray before hearing it all. Imagine that.
HAPPY HOLIDAYING.
'Tis the season for highly stressful situations that involve trying to get all those gifts out the door in time. We had a simple message: You take care of the wrapping. We'll take care of every "ing" else.
YOU WRAP IT, WE'LL GET IT THERE.
The year before launching the "ing" campaign, we had to tout the same "Pack & Ship Guarantee" during the holidays. Here's how we spread some cheer.
